The Audience in Everyday Life
By:"S. Elizabeth Bird"
Published on 2003 by Psychology Press
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
This Book was ranked 39 by Google Books for keyword Gerakan Pemasyarakatan Minat Baca.
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